Metrics Marketing Group Reveals Proprietary Eye Tracking Research to Help Direct Mail Marketing

Cathleen Zapata, VP of Research and Customer Experience at Metrics Marketing Group

Cleveland, OH (PRWEB) December 09, 2011

Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, recently debuted proprietary research conducted by in-house Research and Customer Experience experts that can help improve the effectiveness of direct mail campaigns. Metrics utilized MetricsLabSM, its state-of-the-art user research facility in Cleveland, Ohio, to conduct the study and reveal insights into how recipients interact with direct mail pieces.

In order to utilize Recipient Experience Testing to optimize direct mail campaigns, Metrics Marketing’s Research and Customer Experience team conducted a primary research study to identify opportunities, abandonment points and learn what users see (and what they don’t see) on 45 different direct mail pieces. From eye tracking and facial expressions to observing actual actions to receiving verbal feedback about the design, Recipient Experience Testing allows marketers to see firsthand how a direct mail piece can be improved.

The Recipient Experience Testing conducted by Metrics Marketing Group included direct mail pieces from industries such as financial insurance and insurance, retail, travel, communication and hospitality. Each direct mail piece was accompanied by aggregated heat maps, focus maps and key performance indicator (KPI) charts. Heat maps and focus maps highlight areas that recipients see while KPI charts display statistics for specific areas of interest. The Research and Customer Experience team used KPI’s to determine in what order areas are viewed, for how long and how often. From this research, Metrics Marketing was able to capture images and statistics that can help marketers determine how effective their direct mail campaign will be before implementation.

“For today’s direct mail marketers there is little opportunity to grab customer attention and stand out from the crowd. The print cycle is long, and competition is fierce, thus optimizing your creative prior to launch is imperative,” commented Cathleen Zapata, Vice President of Research & Customer Experience at Metrics Marketing. “This type of research provides marketers with real data to optimize their direct mail campaigns and ultimately improve conversions.”

Cathleen Zapata presented the high-level results of this study, including heat maps, focus maps and KPI (Key Performance Indicator) map examples during a webinar on December 1, 2011 “Study Results: Utilizing Eye Tracking to Improve Direct Mail.” The recorded webinar can be viewed by visiting the Metrics Marketing’s BrightTalk channel at http://www.brighttalk.com/webcast/2099/37543.

About Metrics Marketing

Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.metricsmarketing.com.

Media Contact:

Kelly Bowman

440.471.6166

kbowman(at)metricsmarketing(dot)com

twitter.com/MetricsMrktg

###

©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Popularity: 6% [?]

Emma Partners with Startup America to Provide Free and Discounted Email Marketing Services To America’s Young Companies

NASHVILLE, Tenn. (PRWEB) December 11, 2011

Emma, Inc., a Web-based communications service that helps small and midsize businesses manage their email campaigns, newsletters and online surveys, yesterday announced a national partnership with the Startup America Partnership, an organization working to help young companies grow and create jobs in America.

Emma is offering Startup America firms six months of free service followed by a lifetime discount of 20 percent, plus a free customizable email template. Emma will also serve as an official provider of email services for Startup America.

“We know the fast-paced, entrepreneurial lifestyle well. In eight years, Emma has grown from an idea two guys talked about over coffee into a national company with offices in five cities and tens of thousands of customers,” said Emma Co-founder and CEO Clint Smith. “Having trekked – as much as any company can – out of our startup phase, it’s our hope that this partnership will help other startups better communicate during this make-it-or-break-it time.

“Startup America’s goal is to work with tens of thousands of startups by the end of 2012, and it’s our goal to help as many of these companies as we can pursue email marketing more simply and affordably,” Smith added.

This announcement was made at a meeting of the Startup America board at the White House yesterday.

“Timely, targeted and effective communication is essential to the success of startup companies, which is why Emma’s offer is so important,” said Michael Burcham, president and CEO of the Nashville Entrepreneur Center and director of Startup Tennessee. “Emma does an outstanding job of helping small companies make the most of email marketing – and not just e-newsletters, but videos, surveys and other rich media that will give Startup America companies the edge they need. All of us at Startup Tennessee are honored that a company from our region will be providing such important services to thousands of Startup America companies.”

Startup Tennessee is the second regional initiative working with Startup America. A leading region, last month Tennessee hosted the first Startup America regional summit to collaborate with other states on setting up and running a Startup America operation.

Other Startup America corporate partners announced today include NetSuite and Regus.

About Emma®

Emma is an email marketing service that helps small and midsize companies, non-profits and agencies market and communicate in style. Founded in 2003, Emma makes it easy to create attractive email campaigns and online surveys, send to large opt-in audiences and track the response in real time. Based in Nashville, with offices in Portland, Denver, Austin and New York, Emma’s 100+ employees serve more than 30,000 organizations worldwide. To learn more, please visit myemma.com. Follow Emma on Twitter at twitter.com/emmaemail or on Facebook, facebook.com/emmaemail.

About the Startup America Partnership

The Startup America Partnership was launched at the White House in response to President Obama’s call to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. The Partnership is bringing together an alliance of major corporations, funders, service providers, mentors and advisors working to dramatically increase the prevalence and success of high-growth enterprises in the U.S. AOL co-founder Steve Case chairs the Partnership and the Kauffman and Case Foundations are founding partners. American Express OPEN, Dell Inc., Intuit Inc., and Microsoft are sponsors. The Partnership will identify, measure and report on the effectiveness of cross-sector collaboration in support of entrepreneurial ventures and its effect on job creation and growth. For more information on the Partnership, visit startupamericapartnership.org and follow at twitter.com/startupamerica and facebook.com/startupamerica.

###

©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Popularity: 5% [?]

The Pedowitz Group Announces New Online Self-Assessment Tool for Aspiring Revenue Marketers® Seeking Higher Levels of Marketing Performance

Atlanta, GA (PRWEB) November 17, 2011

The Pedowitz Group (TPG), the world’s largest and most experienced Revenue Marketing agency, announces the creation of the Revenue Marketing Index (RMI) based on analysis of the 2011 Lead Generation Marketing ROI Study by Lenskold Group.

RMI is intended for performance-driven marketers who use measurements, metrics and automation to deliver revenue and ROI. Based on the findings of the study, the self-assessment provides a baseline for organizations to compare how they rank against those classified as “Revenue Marketers”, which are an elite class of marketer who has accountability for generating and forecasting marketing-sourced revenue in the B2B enterprise. To access the RMI self-assessment tool, register here.

“The RMI is the first of its kind, and it is based on extensive research into the kinds of metrics marketing can and should be tracking,” said Jeff Pedowitz, President and CEO, The Pedowitz Group. “Revenue Marketers® have achieved the ultimate goal; to be able to forecast what is going to enter the sales pipeline as a result of marketing, for repeatable, predictable, and sustainable revenue results. This tool allows you to compare yourself against that gold standard.”

Lenskold Group conducted the research study with a representative sample of the global marketing community to identify best practices among highly effective and efficient marketing organizations. Download the full report.

“The study clearly identifies which metrics high performance companies use and the influence of marketing automation,” stated Jim Lenskold, President, Lenskold Group. “By understanding the specific ways companies track and measure marketing effectiveness, we can outline a path for building capabilities and increasing marketing ROI.”

The study highlights four primary drivers for Revenue Marketing success and focuses on the science of marketing, not just the art:

    Tightly integrated marketing automation and CRM
    Marketing accountability for funnel management and key metrics deep in pipeline
    Reporting on past results and forecasting future results
    Variable compensation tied to revenue-oriented metrics

The Revenue Marketing Journey is a four-stage process developed by The Pedowitz Group to help today’s B2B marketer move efficiently and effectively to the Revenue Marketing stage in which marketing results become repeatable, predictable, and sustainable. The Lenskold Group survey provides the data to support each of the key stages of the Journey – Traditional, Lead Generation, Demand Generation, and Revenue Marketing.

About Lenskold Group

Lenskold Group offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Lenskold Group combines financial discipline and a unique blend of measurement methodologies to deliver practical solutions that establish accountability and credibility for marketing organizations. The company has delivered high-quality consulting and marketing services to generate profitable growth for a broad range of client companies since 1997. The senior management team of accomplished professionals provides cohesive and comprehensive solutions in the area of marketing ROI processes, measurements and analytics. Company President and Founder, Jim Lenskold, is author of the award-winning book, Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. To learn more about Lenskold Group and its innovative services, visit the Lenskold Group website at http://www.lenskold.com or call +1.732.223.8886

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group (TPG) is the world’s largest full-service revenue marketing agency and recently earned the #12 spot on the Atlanta Business Chronicle’s Top 50 List of Fastest Growing Private Companies. Through a focus on marketing and sales automation solutions, TPG helps global clients execute demand generation strategies that generate repeatable, predictable and sustainable top-line revenue results. TPG coined the phrase Revenue Marketer® in 2009 and it is now a registered trademark of the company. Services include strategy, system selection, implementation, creative and outsourced demand generation for such industry leaders as Comcast, Deutsche Bank and Palace Sports and Entertainment. For more information on how TPG helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or revenuemarketer.com.

###

©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Popularity: 5% [?]

“The Future of the Search Agency” – Live Webcast at Search Marketing Now, November 29 – 1 PM EST

The Future of the Search Agency

Redding, CT (PRWEB) November 11, 2011

On Tuesday, November 29, at 1 PM EST, Search Marketing Now presents “The Future of the Search Agency,” with featured speaker Sean Corcoran of Forrester Research, Inc.

Registration is open at Search Marketing Now.

No question about it – the agency landscape has been shifting recently. With addition of new channels such as social and mobile, plus the introduction of new advertising technologies, search agencies must adapt in order to succeed.

Corcoran will discuss the evolution of the Search Agency, and what agencies can look for in the coming year. He’ll cover a variety of topics, including the role that agencies should play in social media; why ‘technology is the new creative’; what agencies need to know about analytics; and how agencies can meet today’s challenges head on.

Sean Corcoran is a Senior Analyst at Forrester Research, Inc. He is a leading expert on online advertising, social marketing, emerging media,and advertising agency relationships and structure. Prior to working at Forrester, Sean had more than a decade of interactive marketing experience both for large agencies as well as large brands.

This webcast is sponsored by Acquisio. The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.

Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting. Learn more at http://www.acquisio.com

About Search Marketing Now and Third Door Media:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo – SMX, which includes SMX Social Media Marketing (Scottsdale, AZ, Dec. 5-6), SMX West, SMX Advanced, SMX East and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

###

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Popularity: 3% [?]

Metrics Marketing Group Announces Magento®-ExactTarget Integration

Magento-ExactTarget integration administration panel

Cleveland, OH (PRWEB) November 02, 2011

Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, announced today the release of their in-house developed Magento-ExactTarget integration, enabling merchants to create, deploy and track transactional emails with ExactTarget straight from the Magento platform.

ExactTarget, a leading global interactive marketing solutions provider, and Magento, the fastest growing eCommerce platform on the market, are two of Metrics’ leading interactive services. Metrics Marketing is the only solution provider in the Magento development community to offer the ExactTarget extension.

Metrics Marketing’s Magento-ExactTarget integration gives merchants the ability to create a better shopping experience for their customers by delivering targeted, relevant emails based on behavioral and transactional data. With this functionality, merchants can address abandoned shopping carts by employing highly effective and engaging emails to customers automatically. The integration offers more than 29 different triggered emails including newsletters, new order, order update, shipment update and more.

“Successful eCommerce sites need to focus on building long-term customer relationships instead of one-time transactions,” said Scott Roth, senior director of partner marketing and alliances at ExactTarget. “Metrics Marketing has integrated Magento and ExactTarget to help online marketers create an ongoing dialogue with their customers around the world through highly targeted and personalized interactive marketing programs.”

“As merchants look to create precise triggered and transactional emails to customers, the ExactTarget Extension for Magento provides an enterprise-class solution featuring ExactTarget’s award-winning email platform,” said Phil Robinson, head of business development for Magento. “And we appreciate the leadership once again shown by Metrics Marketing in bringing this extension to market.”

The Magento-ExactTarget integration is currently available for all of Magento’s platform editions including Magento Community, Professional and Enterprise. Metrics Marketing is continually updating the integration to include enhanced dashboards to feature simple analytics data, abandoned cart and campaigns.

“We saw an opportunity to improve the interaction between a distinguished eCommerce platform and a reputable interactive marketing platform to create a solution to target customers more effectively and efficiently,” said Stephen Kidwell, eCommerce practice director. “The Magento-ExactTarget integration now enables online retailers the opportunity to create a one-of-a-kind customer experience as a result of this improved interaction.”

Metrics Marketing is a Magento Gold Solution partner, ExactTarget Platinum reseller and 2010 ExactTarget Partner of the Year.

To learn more about Metrics Marketing’s Magento-ExactTarget integration, visit http://www.metricsmarketing.com, or contact Adrienne Embery-Good, Business Development Manager at Metrics Marketing via email at aemberygood(at)metricsmarketing(dot)com or call 440-471-6009.

About Magento

Magento is the fastest growing eCommerce platform with over 180 solution providers and 60,000 merchants and brands worldwide, enabling over $ 25B in transactions each year. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. For more information about Magento, visit http://www.MagentoCommerce.com.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world. For more information, visit http://www.ExactTarget.com.

About Metrics Marketing

Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.MetricsMarketing.com.

Media Contact:

Kelly Bowman

440.471.6166

kbowman(at)metricsmarketing(dot)com

twitter.com/MetricsMrktg

###

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Popularity: 6% [?]

C I Host, Web Hosting Giant, Offers Reachon E-mail Marketing Services to Customers

FORT WORTH (PRWEB) September 28, 2005

C I Host, a global leader in Web hosting and data center operations, today announced it will offer Reachon Opt-In E-mail Marketing, as an online marketing solution for its hosting customers.

Christopher Faulkner, CEO of C I Host, said, “Reachon Email Marketing is changing the way websites promote their products and services. Affordable marketing can make a difference to the survival of an Internet company. Reachon provides the tools to increase website visitors and sales in a cost effective manner that will support our customers and their online businesses.”

As a part of the agreement, C I Host will promote the Reachon E-mail Marketing packages to all new and existing clients. The addition of this service to the C I Host arsenal of marketing and website tools will increase the possibility of client website business success.

C I Host’s new Reachon E-mail Marketing feature eliminates the three of the biggest hurdles for new e-commerce businesses. First, C I Host customer will experience more website visits based on Reachon E-mail Marketing promotions. Second, C I Host customers will be able to sell more products and services as they reach more potential and existing clients via online marketing features. Third, C I Host clients will be able to understand if their E-mail marketing is working via advanced Reachon E-mail campaign reports that are available in real time.

Reachon.com enables any individual or business with a website to easily and quickly send opt-in e-mail Campaigns to potential and existing customers that produce website traffic and sales.

About C I Host

C I Host (http://www.cihost.com), based in the Dallas/Fort Worth market, is a Web hosting and Internet solutions provider, domain name registrar (DNR) and application service provider (ASP) serving 220,000 individual consumers and businesses in 190 countries worldwide.

C I Host creates business-class Web hosting solutions for the small- and medium-enterprise (SME) market, with the broadest portfolio of managed hosting and value-added services in the industry. C I Host is accredited by ICANN to register domain names.

C I Host is HIPAA-compliant, has passed the SAS70 Type I audit and has received its ISO 9001:2000 Certification.

C I Host has been ranked #1 in speed by the Adoloma Web Hosting Guide. C I Host has been consistently ranked among the Top 5 Web hosting companies out of 16,000 around the globe by c|net’s Ultimate Web Host List, HostPulse, WebHostsOnline.com and HostChart.com. Best Data Center and Best Dedicated Service Provider 2003 by HostPulse.com. C I Host was named among the Top 25 Web hosting companies by HostIndex.com, and the Fourth Fastest-Growing Technology Company by Deloitte and Touche.

C I Host offers turn-key services ranging from initial domain name registration to custom dedicated servers for e-commerce on today’s Web. The company offers innovative packages and services to the Internet community.

C I Host operates five diverse data centers across the United States, with its main facility and Network Operations Center in Bedford, Texas. C I Host also has offices in Los Angeles, Chicago, San Jose and Newark.

All telco-grade, tier-1 data centers are wholly owned and operated by C I Host and consist of redundant diesel generator backups and a temperature-controlled secure environment with fully redundant UPS capability. All server hardware is fully tested and configured for optimal performance. Daily Web server backups and full fire protection guard against any data loss. To deliver speed and reliability, C I Host’s servers are connected to its privately-owned dark fiber network consisting of multiple GigE (1000Mbits each) optical connections to redundant Internet backbones for a total of more than 5 Gigabits of available bandwidth.

About Reachon.com

The mission of Reachon is to assist businesses, small and large, in promoting services and products via email in an accepted universal manner. ReachOn enables clients to capture qualified leads, send professional email campaigns, and measure performance – all without requiring any technical know-how or email marketing experience.

ReachOn advanced online marketing technology does everything a business needs to increase leads and sales online: sends automatic opt-in email campaigns, manages unsubscribes, uploads group email lists, handles bounces and unsubscribes, provides advanced reporting, includes built-in email newsletter features, exclusive LIVE customer viewer technology, and much more.

The ReachOn.com one click permission email marketing service enables online businesses to send to customers promotional announcements via a user friendly form. The advanced technology also enables the sender to: track when an email has been opened by the receiver; the overall percentage of opened emails; while generating a variety of trend analysis reports. The reporting tools enable clients to analyze customer trends, making them the most valuable features of the ReachOn services.

Reachon has also integrated anti-spam filters to help businesses manage their eMail lists more effectively and to better target customers.

###

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Popularity: 6% [?]