Lorel Announces New Pay-for-Performance Marketing Program

King of Prussia, PA (PRWEB) May 08, 2012

Lorel Marketing Group (Lorel), a full-service marketing agency, announced a new pay-for-performance multi-channel marketing solution. It is designed to help marketers drive incremental revenue streams by leveraging deep customer insight, reduce the typical upfront technology cost and deliver customer-centric campaigns across multiple channels simultaneously; together, these benefits deliver a system that is both efficient and cost-effective.

Lorel’s new pay-for-performance program protects marketers from overpaying for underperforming campaigns so that in turn, they pay only for the leads or sales. Using a two-step process, the program initially focuses on targeting quality leads from a pool of potential prospects. Lorel uses a variety of online media channels to drive potential leads to customized audience-specific landing pages based on industry, interests and targeted outcomes. Prospects then pre-qualify their level of interest using specific client-developed criteria. The Lorel platform then gathers and analyzes data based on a specific set of parameters, matched against the campaign initiative KPIs. Each individual lead is then added to the customer database which can be accessed by a secure online web portal.

The lead generation program is designed to deliver verified leads or contact data automatically and in real-time. The system manages series of outbound triggered emails by leveraging segmentation data at the contact level to confirm receipt as well as further validate the pre-qualification information.

Additionally, it automates the distribution of notifications to internal client stakeholders based on the pre-defined business rules that are established by the client. The delivery of automated pre-qualified leads to the correct representative allows for more effective, engaging relationships with potential customers and increases the efficiencies for conversions.

Benefits of the program enable the client to:

Improve the capturing of customer information across multiple systems and multiple channels.

Generate dynamic customer-centric content and messaging that is both relevant and impactful.

Nurture customer engagement through an automated, streamlined series of dialogs that are based on contact data, analytics and lifecycle.

Track the interaction of the contact data against key performance metrics and optimize the campaign on the fly.

“Lorel has designed this program to help our clients to minimize the upfront investment in technology and strategic resources and deliver a pay per-performance marketing solution,” says Sebastian Pistritto, president Lorel Marketing Group Lorel Marketing Group. “Marketers typically understand how to manage a campaign requirement, but may find it difficult to optimize numerous customer interactions that occur daily across multiple campaigns. Our solution helps our clients manage more effectively which translates to enhancing their customer retention and increased sales.”

By automating the system of in-bound leads, businesses now have a more efficient way of converting prospects into leads and following up on verified, pre-qualified contacts. This cost-effective program is fully customizable for industries and sub-industries, and even individual campaigns. Furthermore, clients are only charged for qualified leads, therefore eliminating up-front time and expense incurred on following up on cold calling prospects.

The Lorel Lead Generation Platform is also scalable, providing benefits to clients both large and small, and integrates fully with leading customer relationship management (CRM) platforms for single-sourced lead management. By streamlining the lead generation process, salespeople are free to focus their energy on leads that have a higher probability of conversion.

For more information about Lorel’s lead generation program, please visit our website or contact Kate DiGiacomo for more information.

Lorel Marketing Group is a full-service, multi-channel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics.

©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Popularity: 1% [?]

Capturing Leads at Experiential Marketing Events Now Easier Than Ever With eshots QuickCapture 4

Coming soon to the Apple Store for direct download!

Chicago, IL (PRWEB) April 30, 2012

The experiential marketing industry’s premiere technology solutions provider, eshots, today introduced its most powerful lead capture solution ever. For the first time, this release will bring QuickCapture 4 to the Apple App Store, satisfying the marketing needs of image-conscious brands while delivering a highly efficient experience to survey participants on some of the world’s most innovative, user-friendly survey technology.

“With QuickCapture 4, eshots didn’t just make an incremental improvement to its lead capture technology,” said Chrysler Global Events Manager, Bo Puffer. “These changes deliver unique efficiencies and innovative design in lead capture. We applaud eshots’ commitment to keep pushing the technology envelope and are excited about the high impact way they’re leveraging Apple’s devices.”

QuickCapture 4 enables marketers to gather as many leads as possible on easy-to-use iPad and iPhone devices through a high-impact, branded survey application that can be downloaded right to the client’s own devices, saving time and money. Through native iOS and other bleeding edge development frameworks, the graphic-rich interface can be rendered in both landscape mode for kiosk use, or portrait mode for staff-facing data collection. In addition, the app adapts seamlessly to the iPhone for product specialists and brand ambassadors on-the-go. The minute a QuickCapture 4-powered lead capture application is launched at an event, three levels of automation kick in:

Auto Locate: GPS technology automatically synchronizes lead capture devices with only the right events in that location, making sure in advance that the brand’s custom surveys are properly managed and associated.

Auto Update: In-market survey and event schedule changes are automatically and instantly downloaded.

Auto Upload: Right after an event participant completes a survey, his or her information is automatically uploaded to eshots’ cloud and into the client’s CRM system. If a network connection is not present, the encrypted data is stored securely as the application continues to run off-line, automatically transferring data up to the cloud when a connection is restored.

QuickCapture 4 can be integrated with the eshots’ Rapid Response automated email service, which sends a timely, customized call-to-action to the participant with robust and real-time reporting in eshots Event Intelligence portal.

“With the Apple devices, more automation is possible in a much more elegant design for the end user,” said eshots President, Craig Steensma. “We engineered QuickCapture 4 to minimize lead capture administration time and hardware costs, while maximizing the time spent in front of event participants capturing leads. And making it available for direct download from the Apple store means it’s never been easier for experiential event marketers to gain access to a world class lead capture app.”

Demos of eshots’ QuickCapture 4 are available at the eshots booth during the Event Marketing Summit, being held at the Sheraton Chicago through May 2nd, or by contacting eshots at 312-253-1527.

About eshots

As the experiential event marketing industry’s most trusted provider of lead management solutions, eshots helps today’s top brands and their agencies maximize marketing ROI. eshots is passionate about providing relevant, high-impact technology solutions helping brands connect with more people, capture more leads, continue event conversation via social media, and compel consumers to take action via timely, customized post-event communication. For innovative solutions from a technology partner you can trust, visit http://www.eshots.com.

©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Popularity: 2% [?]

Mobilize.Me Expands Incentive Marketing Platform with Punchcards, Referral Rewards and Feedback Rewards

Portland, Oregon (PRWEB) April 03, 2012

Mobilize.Me, the mobile loyalty platform, is adding additional services to their automated incentive marketing platform for small businesses. Today the company is expanding its offering to include self-service virtual punchcards, referral incentives to reward advocacy, and feedback rewards that allow business owners to create personal connections with high-value customers.

“We believe that integrating incentive marketing and CRM will yield more accurate and automated ways for businesses to identify and reward their best customers.” said Byron Binkley, Mobilize.Me’s founder and CEO. “Punchcards, referral rewards and feedback rewards are natural additions for us because they incentivize behavior that businesses want to encourage while simultaneously helping to inform an overall measure of customer value.”

Mobilize.Me differs from other loyalty programs and daily deal services in the breadth of incentives offered in one integrated plaftorm and in their focus on identifying high-value customers through a multitude of behaviors, such as sending business owners private feedback or making customer referrals.

Mobilize.Me’s virtual punchcards reward repeat purchases as expected, but they deviate from other virtual punchcards and smartphone loyalty programs in their approach to the collection of punches.

Unlike other virtual punchcards that require a consumer to scan a QR code, send a text message or ask a manager to enter their punches electronically while at the cash register, Mobilize.Me consumers self-report punches and enter them on Mobilize.Me’s website at their convenience. This streamlines face-to-face interactions, allowing users to enter punches from many visits in one sitting, and it provides customers with an opportunity to leave feedback or send out a referral over their social network when they’re not rushing to get out of line.

“In our discussions with business owners, they expressed concerns with existing approaches to virtual punchcards. If businesses are responsible for entering punches, you introduce hassle at the cash register and the need for additional equipment. If proof of purchase is determined by customers scanning a code they can easily photograph and print out at home, businesses are lulled into a false sense of security. So we went the other way – trust your customers first, and then focus on the data to discover and ban those who choose to cheat,” said Binkley.

Business owners can review the punches that customers enter and flag accounts with suspicious activity if they are ever concerned. When an account is flagged, the consumer must contact the business, either through Mobilize.Me or in person, to explain their activity and get their punchcard reinstated at the business owner’s discretion.

The purchase data captured by virtual punchcards is a key advantage over paper punchcards driving interest in the space. Transaction history provides deeper insight into customer purchasing behavior, but it also eliminates the anonymity that underpins the most common and easy to perpetrate paper punchcard fraud. Virtual punchcard fraud can be detected through data analysis and by cross-referencing customer behavior across multiple businesses.

As Mobilize.Me’s platform matures, the company’s ability to introduce and incorporate new forms of incentive marketing has accelerated. “Any time we can help businesses target the right people, whether new customers or existing customers, and motivate a fair trade with an incentive – we will do it. Some of these tools mimic analog predecessors, but many of the programs in our roadmap are new incentive-marketing innovations, enabled only by the advent of web-connected mobile technology,” said Binkley.

Mobilize.Me’s referral rewards borrow from the traditional practice of rewarding referral business, but they incorporate social networks to make the process easier on consumers and automated for businesses. Customers click a button to create a unique link to a referral deal offered by a business. They can immediately share the deal through their social networks, blog or elsewhere, and when a new customer follows the link and subscribes to the business, both parties are given the referral deal.

Mobilize.Me provides all of its incentive programs and additional services to businesses for a monthly fee per location, based on the number of consumers that subscribe to the business. Mobilize.Me is currently free for up to 50 subscribers, $ 24 per month for up to 100 subscribers, $ 49 for month for up to 200 subscribers and $ 99 per month thereafter. There is a one-time $ 49 setup fee, no contract and no additional equipment to purchase. Businesses can create accounts in a self-service fashion or with the help of a Mobilize.Me account executive.

About Mobilize.Me

MobilizeMe, Inc. was founded in February 2010 and began its national launch on December 13th, 2011 with its first city, Portland, OR. The company provides businesses with a marketing platform that applies incentives continuously and automatically across the customer lifecycle to acquire, engage, identify and reward high-value customers. You can find more information at http://www.mobilize.me

Attachments

©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Popularity: 4% [?]

Concord and Walnut Creek Real Estate Investment Consultant, Pete Sabine Announces the Contra Costa Association of Realtors to Host Social Media – Relationship Marketing Workshop March 21

Concord and Walnut Creek real estate investment consultant – Pete Sabine.

Lafayette, CA (PRWEB) March 09, 2012

The Contra Costa Association of Realtors and Main Street Marketing have announced a series of monthly workshops designed to help real estate professionals quickly attain social media and internet marketing success. The March workshop is scheduled for Wednesday the 21st from 3 pm to 4:30 pm at the Contra Costa Association of Realtors, 1870 Olympic Blvd. Walnut Creek, CA.

“If you find yourself confused by the internet marketing options, this seminar is perfect for you,” said Pete Sabine, the workshop’s host and Concord and Walnut Creek real estate investment consultant. “We not only introduce you to effective email marketing strategies and its most beneficial features, we will teach you how to build the proper foundation for success.”

The workshop is organized into two segments which include:

“Relationship Marketing with Email”

The ideal customer can be nurtured using email marketing. This segment teaches participants how to connect with them by explaining how to build the proper foundation for success. The key is email database list management.

    Become a trusted email sender in the eyes of your prospects and clients

    Build your list! How to find and keep email list subscribers

    Get your sent emails opened and read

    Turn your readers into more frequent referral sources for buyers and sellers

    Target your communications — how to get the right message to the right people at the right time

    Use email communications to improve customer loyalty

“How to Increase Repeat Clients and Referrals”

Discover how to use direct mail with personalized greeting cards and this powerful relationship building program to help you grow your real estate business.

This simple tool is extremely powerful, super cheap and easy to use. It will help you improve your sales and business results in a number of ways including:

    Get more referrals and repeat clients

    Get your clients to love you even more

    Get your prospects to choose ONLY you
    Dominate your local target market area
To RSVP, log on to http://tinyurl.com/March21seminar or call (925) 295-1270. Seating is limited so interested parties are encouraged to RSVP early. The fee is $ 29 for CCAR members and $ 39 for non-members.

For more information call Pete Sabine at (925) 297-4192. This series is sponsored by the Contra Costa Association of Realtors and Main Street Marketing.

About Pete Sabine

Pete Sabine is a Walnut Creek real estate consultant who has specialized in residential and income property sales since 1985. Pete brings together an extensive background in sales, marketing, negotiation, management and construction with buying and selling strategies focused on delivering quality services, expertise and innovative solutions for his clients. Pete is a social media trainer and practitioner who successfully integrated social media and online marketing with his real estate investment and property management business.

©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Popularity: 10% [?]

Bluetrain Mobile is Official Mobile Sponsor of 2012 Inbound Marketing Summit

BlueTrain Mobile

Cambridge, MA (PRWEB) February 17, 2012

Bluetrain Mobile – the leading provider of mobile websites for professional marketers and agencies – is proud to announce it is the Official Mobile Sponsor of the 2012 Inbound Marketing Summit series.

“We are thrilled to have Bluetrain Mobile as Inbound Marketing Summit’s Official Mobile Sponsor,” says Allen Bonde, the Chief Marketing Officer of The Pulse Network. Bonde notes, “As we continue to expand the focus and add more interactive features to the IMS experience, it’s critical that we find the right partners. When it comes to the mobile website and mobile marketing space, choosing to work with Bluetrain was a no-brainer.”

Bluetrain’s Conductor and CEO, Steffan Berelowitz, adds, “We’re proud to be a part of the leading event for digital marketers. We understand that any marketer who is thinking about inbound marketing is aware of the importance of mobile. The Inbound Marketing Summit is where marketers converge, and sponsoring the event is a clear statement that the mobile channel is a necessary part of every inbound marketer’s tool set.”

The Inbound Marketing Summit will host three events in 2012: New York City on February 28 & 29, San Francisco on June 12 & 13, and Boston on October 23, 24 & 25.

About Bluetrain Mobile

Bluetrain Mobile, based in Cambridge, MA, is a mobile website software platform provider. The company’s software enables its customers to create professional and compelling mobile websites. Bluetrain Mobile allows companies to either build a mobile site themselves, or take advantage of Bluetrain’s quick-start service that gets businesses up and running quickly with a professional mobile website. To learn more, visit http://www.bluetrainmobile.com.

About Inbound Marketing Summit

The Inbound Marketing Summit is a multi-media series of events produced by The Pulse Network. With a unique mix of inspirational speakers and authors, cutting edge content, and real-world case studies from innovative brands and organizations, Inbound Marketing Summit (IMS) is where smart marketing and media professionals come together to meet, hear from the experts, and network with their peers. Learn more at http://www.inboundmarketingsummit.com.

About The Pulse Network

The Pulse Network provides digital media and event solutions along with an innovative content automation platform for delivering engaging programming, campaigns, and video communities. A pioneer in Enterprise Social TV, The Pulse has become the partner of choice for numerous B2B and consumer brands. Learn more at http://www.ThePulseNetwork.com.

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©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Popularity: 7% [?]

Allegra FootPRINT Fund® Awards $ 15,000 in Marketing and Print Services to 20 Nonprofit Organizations in Arizona

Scottsdale, AZ (PRWEB) December 21, 2011

Twenty Arizona 501c3 nonprofit organizations have been selected to receive $ 15,000 in marketing and print services from the Allegra Scottsdale FootPRINT Fund®. The community judging panel reviewed over 100 applications. Judges selected award recipients based on how the requested services would be used to provide donor insight, enhance communications and develop new or existing projects.

Click here for list of 2011 FootPRINT Fund Recipients.

Designed to assist Arizona nonprofits “leave a lasting footprint” in the community, Allegra’s FootPRINT supports local nonprofits by providing marketing strategy and materials. “Initially, Allegra set the total award amount at $ 10,000,” said Eileen Rogers, Principal, “but due to the large number of organizations seeking project help and the quality of the requests, Allegra chose to increase the original $ 10,000 award value by 50%.”

“Providing support to our community is both our mission and passion at Allegra,” said Rogers. “We have a 30 year history of community impact at Allegra, and we believe it’s critically important to reach out to local nonprofits and associations in need so they may continue leaving their ‘footprints’ in our communities.”

To help all of the organizations who applied, Allegra will also host a full day Resource Development training event in April 2012. Local speakers will cover fundraising, marketing, and human capital development topics.

Allegra Scottsdale is a full-service integrated marketing communications provider specializing in nonprofit business issues including donor and member acquisition, development, data profiling, and organizational communication. In addition, Allegra is a full-service production and mail fulfillment center.

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Attachments

©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Popularity: 3% [?]